TOI OHOMAI
A multi-faceted role responsible for the recruitment and engagement of potential students in line with corporate expectation and requirements. Implementation of marketing and events for the School of Design & Humanities and School of Applied Technology. This position also grew to encompass the management and implementation of the Sponsorship Account.
Marketing Portfolio
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Develop and deliver the annual marketing plan and budget (in line with both school and corporate direction) ensuring synergy with the corporate brand and strategic intent. Utilising all marketing mediums from print, digital (Google Display & Adwords) and outdoor
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Campaign Analysis and market research
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Digital marketing including Facebook, Instagram, Snapchat, Twitter, LinkedIn etc
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Corporate communication over different levels of stakeholders
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Budget forecasting
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Event management and delivery for multiple events including the Toi Ohomai staff and student brand launch and faculty events
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Management of staff and student ambassadors for various events
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Organise and roll out the new Toi Ohomai clothing range
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Responsible for creating the portfolio of promotional items used across the institute
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Unofficial office party planner
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Member of the social club committee
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Sponsorship Portfolio
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Develop and deliver the corporate sponsorship strategy through leveraging existing sponsorships, growing our sponsorship network and proactively integrating sponsorships into Toi Ohomai’s marketing strategy
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Manage the sponsorship budget
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Manage and grow stakeholder relationships
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Ensure all administrative boxes are ticked
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Develop creative 'out of the box' leveraging opportunities for sponsorships as well as ensuring all traditional leveraging is maximised
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Post campaign analysis
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Source new partnership opportunities for the institute including high profile events like Paradox and Mudtopia
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Manage large scale, multi-location events such as AIMS Games and Ladies Long Lunch
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Manage staff and student ambassadors over multiple events
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