THE PALMS
Maximised the property value for the business by creating, implementing and managing strategic marketing and communication initiatives that drove sales performance, stakeholder engagement, visitation/foot traffic and brand & market share.
Marketing Portfolio
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Develop and deliver the annual marketing plan and budget (in line with the national strategy) ensuring synergy with the centre’s business plan and strategic intent
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Drive sales performance for the centre (110 stores)
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Work alongside stores to help implement the marketing strategy and maximise their revenue
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Develop and implement the event strategy for the centre delivering high level events such as FMX In The Arena and Girls Night Out.
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Maximise and identify new revenue opportunities for the asset
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Develop and implement the Sponsorship and Community strategy by leveraging existing relationships and sourcing new partnerships
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Digital marketing including website CMS and development
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Centre and crisis communications
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Market and consumer research
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Key member of the Senior Management Team – holding role of Centre Manager in times of absence
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Manage customer experience team (Team of 8)
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Budgets – over $1MIL
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Customer experience mapping
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Implemented new collateral and uniforms
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